Though Waymo doesn’t name any names, the statement was “clearly motivated by Musk’s controversial decision to use the term ‘Full Self Driving,’” according to The Verge.Īlong the same lines, the premier lobbying group for self-driving cars recently rebranded from the “Self-Driving Coalition for Safer Streets” to the “Autonomous Vehicle Industry Association.” The change, the industry group said, reflected its “commitment to precision and consistency in how the industry, policymakers, journalists and the public talk about autonomous driving technology.” “That false impression can lead someone to unknowingly take risks (like taking their hands off the steering wheel) that could jeopardize not only their own safety but the safety of people around them.”
“Unfortunately, we see that some automakers use the term ‘self-driving’ in an inaccurate way, giving consumers and the general public a false impression of the capabilities of driver assist (not fully autonomous) technology,” Waymo wrote in a blog post. Last year, the autonomous driving technology company Waymo, owned by Google’s parent company, announced that it would no longer be using the term. The term “Full Self-Driving” has been criticized by other manufacturers and industry groups as misleading and even dangerous. Last year, Musk said that “Full Self-Driving” was an “essential” feature for Tesla to develop, going as far as saying, “It’s really the difference between Tesla being worth a lot of money or worth basically zero.” As traditional car manufacturers enter the electric vehicle market, Tesla is increasingly under pressure to differentiate itself.
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